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Governance restructuring in the cut flower trade in France and its impacts on the producers in developing countries Inra
Pedroza Filho, M.X.; Knowledge Globalization Institute (USA).
The objective of the paper is to examine how retailers play a powerful role in shaping the governance in cut flower trade in France. Global Value Chain analysis has been used to explain why a distribution system originally based on spot markets has been replaced by tightly integrated supply chains. It allowed an exploration of the consequences of these changes on the structure of the value chain and the inclusion and exclusion of different agents in the chain. Fieldwork were carried out between 2007 and 2008 in France and in Holland with 22 chain participants including supermarkets, franchise florists, traditional florists, importers, wholesalers, institutions and freelance consultants. Traditional florists have always been the main retail channel for cut...
Tipo: Meeting Paper Palavras-chave: GOUVERNANCE.
Ano: 2009 URL:
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