| Progressive small farm holders have various channels to market their produces as they could continuously develop their production. Grower can market his vegetable throughout the year through 3 channels namely, retailing, wholesaling and supermarket sell or modern trade. Grower produced his/her crops whole year round by relay rotation cropping of 3 main crops; Japanese cucumber, cherry tomato and leaf lettuce. Grower had to invest over one million baht for 5 rai vegetable plantation and 1.08 million baht investment fund. He/she could get Internal Rate of Return (IRR) at 7% per year for 5 years operation term. He could get highest profit from wholesaling channel. But the highest sale volume was through retailing channel |
