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| 葉, 雅雯; 澤田, 学; YEH, Yawen; SAWADA, Manabu. |
| 小稿の目的は，国産冷凍枝豆と，原料枝豆農場と冷凍加工会社の形態が異なる複数の外国産冷凍枝豆が購入可能な状況を想定した冷凍枝豆の選択実験により，冷凍枝豆の原産国属性の消費者評価を計量的に明らかにすることである。北海道帯広市の215 名から得た選択実験回答データを条件付きロジットモデルで分析した結果，1）外国産冷凍枝豆に対する平均的消費者の支払意志額は，国産冷凍枝豆に比べ極めて低いが，「低価格志向」が強く，「国産志向」の弱い消費者では 国産と外国産の間の評価差が縮小する，2）原料枝豆栽培農場を日本の輸入販売会社の指定農場とすることで外国産冷凍枝豆に対する支払意志額が高まる，ことが明らかとなった。 The purpose of this study was to clarify quantitatively Japanese consumers’ valuation of frozen edamame. Two hundred and fifteen consumers living in Obihiro City, Hokkaido, served as respondents. Four different types of frozen edamame (domestic frozen edamame, frozen edamame from Taiwan, frozen edamame from Thailand, and frozen edamame from China) were analyzed in a choice experiment using a conditional logit model. The following results were obtained: 1)... |
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Palavras-chave: 冷凍枝豆; 原産国; 消費者評価; 選択実験; 支払意志額; Frozen edamame; Country of origin; Consumer valuation; Choice experiment; Willingness-to-pay. |
| Ano: 2012 |
URL: http://ir.obihiro.ac.jp/dspace/handle/10322/3534 |
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| SAWADA, Manabu; AIZAKI, Hideo; SATO, Kazuo; KIKKAWA, Toshiko; 澤田, 学; 合崎, 英男; 佐藤, 和夫; 吉川, 肇子. |
| The purpose of this paper was to verify the stability of consumers’ evaluations of food safety by conducting the identical choice experiments questionnaire survey at the same site two different times. The two surveys, measuring the consumers’ evaluations of beef derived from cattle fed in accordance with improved food safety measures were conducted in January 2003 (n = 83) and March 2004 (n = 369) in Kiyota ward of Sapporo city in Hokkaido, Japan. A comparison of the results of the two surveys suggests that social issues related to the choice experiment questions can significantly influence the consumers’ inferred values for food safety on the basis of the questions.本稿の目的は，同一の選択実験を同一地域の異なる２ 時点で行い，食品安全性に関する消費者評価の安定性を 検討することである。北海道札幌市清田区の住民を対象... |
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Palavras-chave: Beef; Food safety; Consumers’ evaluation; Stated preference methods; Choice experiments; 牛肉; 食品安全性; 消費者評価; 表明選好法; 選択実験. |
| Ano: 2009 |
URL: http://ir.obihiro.ac.jp/dspace/handle/10322/2648 |
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