| The health implications and costs associated with increasing levels of obesity are a widespread global issue. In the United States, there is a growing interest in identifying methods to reduce obesity levels. Particular focus has been given to advertisements for unhealthy foods, especially advertisements directed at young children as a number of studies conclude that advertising influences the perceptions, requests and short-term consumption behavior of young children. Recently, several of the largest global food producers began voluntary selfregulation of their advertisements to children under the age of 12. The group of participants includes the two largest carbonated soft drink (CSD) manufacturers. We estimate the demand for CSDs in the US over 15... |
