| Based on the introduction of the connotation of “lemon market” and the phenomenon of “lemon” in the market of agricultural products, the consumers’ behaviors in the “lemon market” of agricultural products are analyzed. Firstly, consumers feel unfair in their minds in the process of negotiation; secondly, the purchase decision rule tends to be simplified in the “lemon market” of agricultural products; thirdly, the consumers tend to follow the masses in the “lemon market” of agricultural products. The economics significance of the impact of “lemon dilemma” of agricultural products on consumers is analyzed. The causes of the impact are analyzed from two aspects the uncertainty of collecting the information of agricultural information and the uncertainty of... |
