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Ndanga, Leah Z.B.; Louw, Andre; van Rooyen, Johan. |
Although South Africans are not predominantly wine drinkers, the industry is looking for ways to develop the local market to balance exports. The black middle class, increasingly referred to as the Black Diamonds are the most powerful marketing trend in the last 10 years as they have emerged as the strongest buying influence in the economy and making inroads in understanding this market presents a good opportunity. The study asserts that the key factors influencing the South African consumers’ behavior are age, gender, income, race and wine drinking history. The study also asserts that not only are the black middle class are different from the white middle class but within the Black Diamonds different segments exist. The industry should particularly focus... |
Tipo: Working or Discussion Paper |
Palavras-chave: Black Diamonds; Wine consumer behavior; Alcoholic beverages; Agribusiness; Demand and Price Analysis. |
Ano: 2009 |
URL: http://purl.umn.edu/53884 |
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Diaz-Delgado, Elena Lopez; Gonzalez, Maria A.; Fellinger, Erica. |
RESUMEN: El objetivo de este estudio es analizar la respuesta diferenciada del consumo de bebidas alcohólicas de las distintas regiones españolas ante cambios en los precios y la renta y simular las consecuencias de una variación del tipo de los impuestos especiales sobre bebidas alcohólicas. Para ello se han estimado las elasticidades renta y precio de tres tipos de bebidas alcohólicas (vino, cerveza y "otras bebidas alcohólicas") a través de un sistema completo de demanda tipo AIDS, utilizando un panel de datos anuales entre 1993 y 2000 para ocho grandes regiones españolas. Los resultados de este estudio permiten concluir que existen diferencias importantes en los hábitos de consumo de bebidas alcohólicas en los hogares entre las distintas regiones y... |
Tipo: Journal Article |
Palavras-chave: Alcoholic beverages; Elasticities; Excise taxes; Tax revenue; Demand and Price Analysis; Q14; Q12. |
Ano: 2003 |
URL: http://purl.umn.edu/28746 |
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