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	Provedor de dados AgEcon (1) Autor Spais, George S. (1) Vasileiou, Konstantinos Z. (1) Palavra-chave Ambiguities (1) Consumer perceived value (1) Consumer satisfaction (1) Marketing (1) Marketing constructs (1) Mass communication theories (1) Mais... Tipo do documento Journal Article (1) Ano 2009 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories AgEcon Spais, George S.; Vasileiou, Konstantinos Z.. The major objective of this study is to test two alternative models in order to investigate whether customer value and satisfaction represent two theoretically and empirically distinct concepts. We address the core research themes of our study using a survey. This paper contributes to marketing research by introducing a new parameter (the examination of the mass communication theories) at the growing discussion about the ambiguities surrounding marketing constructs, such as consumer perceived value and consumer satisfaction. The consumer perceived value and consumer satisfaction conceptualizations (in the food-marketing context) that have an interest for both academic research and practitioners Tipo: Journal Article Palavras-chave: Consumer perceived value; Consumer satisfaction; Marketing constructs; Ambiguities; Mass communication theories; Marketing. Ano: 2009 URL: http://purl.umn.edu/93802 Registros recuperados: 1 Primeira ... 1 ... Última

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