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COMPETITIVE STRATEGIES ON THE MEAT PRODUCTS MARKET AgEcon
Lakner, Zoltan; Reti, Attila.
The Hungarian meat-market can be characterised by intensive transitions both in market actors and product-structure. There is a decrease in the consumption of pork and at the same time in this category an increase in the share of processed meat products. There are also increasing differences in the quality and price-level of processed meat products. This transition highlights the importance of relations between the meat production industry and the meat retail trade. In the framework of a field-study we have analysed the opinions of more than two hundred meat trade specialist on supplier-retailer relationships. The responses have been analysed by one- and multivariate statistics. The results of the research confirm that the overwhelming majority of...
Tipo: Journal Article Palavras-chave: Quality price-value; Questionnary; Analysis- minőség ár-érték; Felmérés; Együttműködés szerepe; Agribusiness; Livestock Production/Industries; Marketing.
Ano: 2005 URL: http://purl.umn.edu/54407
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