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| Kaganzi, Elly; Ferris, Shaun; Barham, James; Abenakyo, Annet; Sanginga, Pascal; Njuki, Jemimah M.. |
| Uganda’s rapid urbanization, particularly in the capital city Kampala, offers new market opportunities for organized farmers to supply higher value produce for emerging growth markets such as multinational supermarket chains and fast food restaurants. Higher urban incomes allow consumers to shift from small shops and street food stalls to more formalized markets and modern food restaurants. These more formal market outlets provide both food safety and greater choice of produce. Supplying these outlets offers both higher income and improved business relations for farmers, but accessing these markets also requires significant upgrading in terms of product quality, more secure supply chains, and more efficient marketing and business management. To meet these... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Potato; High value markets; Fast food; Entrepreneurial; Social Cohesion; Innovation; Quality; And competitiveness; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/44348 |
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