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SATISFACTION EVALUATION OF MILK HANDLERS BY SOUTHERN U.S. DAIRY FARMERS AgEcon
Sayers, Dave M.; Kilmer, Richard L.; Lee, Jonq-Ying; Flambert, Anouk M..
An ordered probit model is used to investigate the factors that determine post-choice satisfaction of southeastern U.S. dairy farmers with their milk handlers. The impact on farmer satisfaction of milk handler attributes, farm/farmer characteristics, and farm location is tested. Results support the hypothesis that mailbox price and the quality of service provided by milk handlers have a positive effect on satisfaction levels. Bargaining-operating cooperatives are negatively associated with farmer satisfaction when contrasted against independently owned milk handlers and bargaining-only cooperatives. Choice and the ability to switch milk handlers are also important determinants of farmer satisfaction.
Tipo: Journal Article Palavras-chave: Bargaining-only cooperative; Bargaining-operating cooperative; Dairy; Proprietary milk handler; Satisfaction; Livestock Production/Industries.
Ano: 1996 URL: http://purl.umn.edu/15124
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