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DIFFERENTIATION OF REARING SYSTEMS: IS THERE A MARKET FOR ORGANIC BEEF FROM EXTENSIVE SUCKLER COW HUSBANDRY? Organic Eprints
Korn, Antje; Hamm, Ulrich.
One of the main reasons for buying organic products is the animal friendly production system. However, due to an undifferentiated marketing, there is no possibility so far for German consumers to purchase a beef product according to the rearing system of the cattle - except for the possibility to purchase directly from farms.Yet, there is only little research published on the potential of a differentiated marketing approach for beef from animal-friendly rearing systems, such as extensive suckler cow husbandry.The objective of the present paper is to present findings from a project that assessed the potential for a differentiation of rearing systems for the German organic beef market. Results of the study indicate that the price is not of high importance...
Tipo: Conference paper, poster, etc. Palavras-chave: Beef cattle Markets and trade Education; Extension and communication.
Ano: 2014 URL: http://orgprints.org/23949/1/23949_Korn_owc_scientific%20track_2014_DIFFERENTIATION%20OF%20REARING%20SYSTEMS_MM.pdf
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