|
|
|
|
|
| Goddard, Ellen W.; Freebairn, John W.; Griffith, Garry R.. |
| Some issues in the evaluation of generic promotion have received relatively little attention. The agricultural economics literature on brand versus generic advertising is often simple empirically and has not related well to the burgeoning marketing literature on brand/private label strategies. Conversely, that literature does not often consider the implication of the strategies for any but consumers, processors and retailers. Thus, there is a significant gap in terms of branding strategy implications for farmers, in spite of the fact that many farm groups and co-operatives feel that this should be their main marketing goal. This issue becomes more relevant for exporting countries such as Australia given the requirement for country-of-origin labelling in... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Generic promotion; Brand promotion; Private label; Market power; Agribusiness; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/57871 |
| |
|
|
| Ma, Qiong; Li, Ying. |
| Based on the introduction of the natural and geographic conditions in Bayingolin Mongol Autonomous Prefecture in Xinjiang(Bazhou), development status of Korla Fragrant Pear is introduced from the two aspects of the production status and the storage and processing status of Korla Fragrant Pear. Among them, production status of Korla Fragrant Pear is analyzed from the aspects of the rapid growth of planting area and the stable growth of output. And the storage and processing status of Korla Fragrant Pear is introduced from the aspects of the development status of the storage industry and the development status of processing industry, and the status of domestic and foreign marketing. Problems in the industrialization development of Korla Fragrant Pear in... |
| Tipo: Journal Article |
Palavras-chave: Korla in Bazhou area; Fragrant pear industry; Brand promotion; Marketing network; China; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/93647 |
| |
|
|
|
