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| Registros recuperados: 13 | |
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| Fauquet-Alekhine, Philippe; Fauquet-Alekhine-Pavlovskaia, Elena. |
| Many researches have been done concerning the study of parameters which make people choose or not such product on the market. Concerning food industry, scientists have been involved in the analysis of technical parameters (nutrition, health characteristics) and their perception by the consumer, and in the analysis of psycho-sociological parameters linked with the perception of the product, or emotion associated with food or its environment. Other parameters investigated are suspicion of novelties, adherence to technology or to natural food, enjoyment, necessity. But what about the effect of words from the socio-psycholinguistic standpoint? It seems to be poorly investigated. Some claims: “It doesn’t matter how important the brand name is to the company,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agronomy; Product; Market; Marketing; Food industry perception; Psycholinguistic linguistic communication; Language; Foreign migration; Brands; Homonym; Paronym; Neograph; Consumer/Household Economics. |
| Ano: 2011 |
URL: http://purl.umn.edu/114361 |
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| Baltzer, Kenneth; Baker, Derek; Moller, Anja S.. |
| The paper tests a number of hypotheses concerning branding behaviour of the food industry found in the literature. Based on a survey of 109 Danish food industry firms conducted in 2004, three aspects of branding strategies are analysed, i) the number of brands owned by the firm, ii) the number of brands introduced by the firm during the past year and iii) the percentage of sales obtained from production under private labels. Firms' branding behaviour is related to structural variables including firm size, degree of vertical integration, value added as well as firms' views on food chain organisation and competitiveness. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Brands; Private labels; Food industry; Survey; Marketing; Q13. |
| Ano: 2005 |
URL: http://purl.umn.edu/24658 |
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| Richards, Timothy J.; Patterson, Paul M.. |
| The Lanchester model of strategic interaction typically considers only two-firm rivalry and one strategic tool. This paper presents an alternative that considers rivalry among several firms using multiple tools. Marketing decisions are dynamically optimal and use equations of motion for market share that are consistent with optimal consumer choice. Using a single-market case study that consists of five years of monthly data on ready to eat cereal sales, advertising, product development investments and new product introductions, we test our model against a similar Lanchester specification. Non-nested specification tests fail to reject the proposed model, but reject the Lanchester alternative. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Advertising; Brands; Cereal; Dynamic; Lanchester; Oligopoly; Strategic interaction.; Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/28545 |
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| Bergès-Sennou, Fabian; Hassan, Daniel; Monier-Dilhan, Sylvette; Raynal, Helene. |
| We propose to analyze the determinants of consumers' brand decision within a retailer store using a multinomial mixed logit approach. For the consumers' choice, national brands compete with private labels (both me-too product and high quality store brand). We first find that the standard private label (me-too), independently of the price effect, performs better than all national brands in terms of consumers' utility. Second, the high-quality private label does not reach its target yet in term of consumers' acceptance due to a poor product characteristics perception. Last, it appears that households' objective socioeconomic variables (income, education and household size) do not play any role in private label perception, whereas objective consumption... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Brands; Consumers' choice; Mixed logit model; Willingness to pay.; Consumer/Household Economics; D12; L81; Q13. |
| Ano: 2007 |
URL: http://purl.umn.edu/9407 |
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| Ward, Clement E.; Lusk, Jayson L.; Dutton, Jennifer M.. |
| To identify the value consumers place on observable characteristics of fresh beef products, primary data were collected on over 1,350 packages of beef from 66 randomly selected grocery stores located in three metropolitan areas--Oklahoma City and Tulsa, Oklahoma, and Denver, Colorado. Estimated linear and log-linear hedonic models reveal ground beef prices were significantly influenced by store location (i.e., metropolitan area) and store type, fat content, package size and type, expiration date, brand category, and special labels. Factors influencing steak prices included store location, product type, quality grade, package size and type, brand category, and special labels. |
| Tipo: Journal Article |
Palavras-chave: Beef; Brands; Hedonic models; Marketing; Prices; Retail; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/46561 |
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| Jackson, Tyrone W.; Perloff, Jeffrey M.. |
| A Markov model shows the degree of brand loyalty to Apple, Compaq, IBM, and Wyse personal computers by large corporate customers of Businessland, a large reseller of personal computers in the late 1980s and early 1990s. Because Businessland temporarily lost its franchise to carry Compaq for half a year in the middle of our sample, the model captures the effect on Businessland's sales of rival brands when a name brand is eliminated and then reintroduced. Large corporate customers were brand-loyal and relatively price insensitive. Their loyalty did not diminish over time. They did not view IBM-compatible computers as perfect substitutes. Eliminating and then reintroducing a brand has different short- and long-run effects. It is difficult to explain which... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Brands; Computers; Consumers; Markov model; Multinominal logit; Consumer/Household Economics. |
| Ano: 1996 |
URL: http://purl.umn.edu/47283 |
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| Breitenbach,Raquel; Brandão,Janaína Balk. |
| ABSTRACT: Considering economic, contingent and cultural conditions that interfere with consumer demand, the objective of this research was to evaluate the degree of importance of these variables in the decision of the Brazilian consumer to buy fluid milk. A total 1,015 milk consumers were sampled through non-probabilistic tools such as researchers’ contact network, snowballing, and self-generated samples, in a virtual questionnaire. Non-parametric tests and univariate statistical analyzes were applied, including the chi-square test. The consumer profile interferes with the selection criteria in the purchase of fluid milk as follows: (a) women consider “price”, “product origin”, “friend recommendation”, “product appearance”, “sales offers”, and “brand” as... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Brands; Price; Women. |
| Ano: 2019 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000300931 |
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| Registros recuperados: 13 | |
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