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| Costa-Font, Montserrat; Tranter, Richard B.; Gil, Jose Maria; Jones, Philip J.; Gylling, Morten. |
| The introduction and communication of new technologies in the food industries has given rise in the past to some scientific uncertainty that hampers informed choice. Here we draw upon the case of Genetically Modified (GM) technology and, in particular, on different types of GM food, to investigate consumers’ behavioural reactions to GM food as well as their willingness to pay for avoiding GM food in three EU countries, Denmark, GB and Spain in 2007. Our unique contribution lies in that our empirical analysis concerns two food products containing different characteristics. In particular, we compare consumers’ reactions to cornflakes (to represent a processed food) and tomatoes (to represent a 'fresh' food) juxtaposed with GM and conventionally produced... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Genetically modified food; Consumer behavior; Choice models; Denmark; Great Britain; Spain; Food Security and Poverty. |
| Ano: 2010 |
URL: http://purl.umn.edu/91750 |
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