|
|
|
|
| |
|
|
| Bai, Junfei; Wahl, Thomas I.; Wandschneider, Philip R.. |
| A choice-based conjoint (CBC) experiment was employed to analyze Chinese consumers preferences for fluid milk defined by four choice attributes: production processing method, fat content level, taste, and price. The results from two analysis approaches (counting and multinomial logit models) indicated that Chinese consumers are willing to pay a premium for pasteurized, low fat content, and natural tasting milk, but that they require a discount for choosing ultra high temperature (UHT), high fat content, and flavored milk. In addition, this study estimated the trade-offs among attributes levels and simulated the effects of income on the probabilities of choosing attribute-specified milk. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: China; Choice-based conjoint; Consumer economics; Milk attributes; Multinomial logit model; Demand and Price Analysis. |
| Ano: 2007 |
URL: http://purl.umn.edu/9821 |
| |
|
|
|
