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	Provedor de dados AgEcon (2) Autor Anastasios, Pagiaslis P. (1) Bruhn, Maike (1) Christos, Fotopoulos V. (1) George, Maglaras Ch. (1) Grebitus, Carola (1) Palavra-chave Cognitive structures (2) Concept mapping (1) Food Consumption/Nutrition/Food Safety (1) Food quality (1) Greece (1) Laddering (1) Livestock Production/Industries (1) MEC (1) Marketing (1) Network analysis (1) Quality food (1) Semantic networks (1) Spreading activation network model (1) Mais... Tipo do documento Conference Paper or Presentation (1) Working or Discussion Paper (1) Ano 2009 (1) 2006 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Consumer Motivations and Cognitive Structures behind Quality Food Purchasing AgEcon Christos, Fotopoulos V.; George, Maglaras Ch.; Anastasios, Pagiaslis P.. The present paper presents a two stage research which aims to depict the motivations and cognitive structures of quality food consumers through the use of Means–End Chain (MEC) approach and laddering technique. Quality food entails both organic and local protected/traditional products. The first stage of the research involved a meta-analysis of published journal articles regarding the purported motivations and cognitive structures of consumers when purchasing quality food. The results show that the values and motivations identified by the various researches varied greatly, thus a thematic categorization followed in order to produce a useful conceptual framework for the analysis of quality food cognitive structures. In the second stage we validated the... Tipo: Conference Paper or Presentation Palavras-chave: MEC; Laddering; Quality food; Cognitive structures; Greece; Marketing. Ano: 2009 URL: http://purl.umn.edu/58015 Consumers' Demand for Pork Quality: Applying Semantic Network Analysis AgEcon Grebitus, Carola; Bruhn, Maike. Consideration of consumers' demand for food quality entails several aspects. Quality itself is a complex and dynamic concept, and constantly evolving technical progress may cause changes in consumers' judgment of quality. To improve our understanding of the factors influencing the demand for quality, food quality must be defined and measured from the consumer's perspective (Cardello, 1995). The present analysis addresses the issue of food quality, focusing on pork-the food that respondents were concerned about. To gain insight into consumers' demand, we analyzed their perception and evaluation and focused on their cognitive structures concerning pork quality. In order to more fully account for consumers' concerns about the origin of pork, in 2004 we... Tipo: Working or Discussion Paper Palavras-chave: Cognitive structures; Concept mapping; Food quality; Network analysis; Semantic networks; Spreading activation network model; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries. Ano: 2006 URL: http://purl.umn.edu/18402 Registros recuperados: 2 Primeira ... 1 ... Última

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