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| Reimer, Jeffrey J.; Hill, Lowell D.. |
| The 1986 U.S. Grain Quality Improvement Act introduced an explicit, economic purpose for grades-that they transmit information about end use value-but provided little guidance about what factors to include in grades. We determined which quality characteristics best reflect the processed value of U.S. corn in the case of a Japanese wet miller. Foreign material is the only grade factor closely related to processed value, but a large number of nongrade attributes, many of which reflect the intrinsic properties of corn, are found to vary substantially across shipments and to provide extensive information about value. Recommendations for U.S. grades are made. |
| Tipo: Journal Article |
Palavras-chave: Commodity marketing; Corn; Grades; Maize; Quality information; L15; Q13. |
| Ano: 2003 |
URL: http://purl.umn.edu/37311 |
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| Agarwal, Sanjeev; Barone, Michael J.. |
| Branding strategies centering on the geographical origins of a product can provide a basis for differentiating commodity products. The use of such "geographical indications" (or GIs) can involve unique quality characteristics associated with a particular location or quality images that are based on the history, tradition, and folklore in a region. In this paper we describe the benefits and pitfalls (such as the threat of new entrants, oversupply, the broadening of boundaries to include more producers, and limiting generic use of such names) of using GI branding strategies. We also focus on trademark issues germane to a company's ability to (1) adopt GI-based trademarks as a means of gaining a competitive advantage and (2) protect the rights associated... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Brand; Branding; Commodity marketing; Generic brand; Geographic identity; Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/18691 |
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