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GESTÃO DO PROCESSO DE CAPTAÇÃO DE LEITE: UM ESTUDO DE CASO NA COOPERATIVA AGRÍCOLA ALTO RIO GRANDE LTDA (CAARG) AgEcon
Ferreira, Antonio Pedro Vasco Batica; Santos, Antonio Carlos dos.
The aim of this work was to assess the milking process in an agricultural cooperative in Lavras, Minas Gerais state. The study was done between August and November/2004, employing a qualitative research methodology that involved the researchers and the cooperative’s employees. Process management promotes the organization and management of information in the company, favoring cost administration and control. The study presented some lines with average costs above R$ 1.51/Km, and others below. This fact could impair the efficiency of the process. To ensure quality, legal parameters were defined, through laboratory analysis, to classify the milk. The observance of the strong and weak points are the best way to maximize the organization’s efficiency. However,...
Tipo: Journal Article Palavras-chave: Competitive Strategy; Agricultural Cooperative; Vertical Integration; And costs of milk transportation; Agribusiness; Agricultural Finance; Industrial Organization.
Ano: 2010 URL: http://purl.umn.edu/93579
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The Competitive Causes and Consequences of Customer Satisfaction AgEcon
Simon, Daniel H.; Gomez, Miguel I..
We conduct two studies to test three hypotheses: (1) Competition increases a firm's customer satisfaction; (2) Rivals' customer satisfaction increases a firm's customer satisfaction; (3) Rivals' customer satisfaction reduces a firm's sales. First, we use store-level customer satisfaction data from a supermarket chain. Next, we consider a range of industries, using brand-level customer satisfaction ratings from the American Customer Satisfaction Index. Results from both studies provide support for the latter two hypotheses, while we only find support for the first hypothesis in the second study.
Tipo: Conference Paper or Presentation Palavras-chave: Customer Satisfaction; Food retailing; Competitive Strategy; Consumer/Household Economics.
Ano: 2005 URL: http://purl.umn.edu/19371
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