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Chinese consumer’s perceptions of beef AgEcon
Liu, Hongbo; Parton, Kevin A.; Cox, Rodney J..
China has experienced rapid economic growth over the last 26 years. As per capita income has increased, household consumption has become greatly diversified, and many food new products have entered the market. Beef is slowly gaining ground relative to the more traditional pork products. This research examined factors affecting beef purchasing decisions in China. The effect of socioeconomic and demographic characteristics, together with other influences on preferences, was analysed using probit regression analysis. Compared with other meats, the relatively high price of beef (34%) and consumers’ unfamiliarity with its cooking method (26%) are the main limitations for beef consumption. These are followed by ‘don’t like the taste and smell’ which shows that...
Tipo: Article Palavras-chave: Beef; Consumer’s perception; Chinese beef consumption; Farm Management.
Ano: 2006 URL: http://purl.umn.edu/122521
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