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| Dopico, Domingo Calvo; Blazquez, F.; Tudoran, Alina. |
| The appearance of consumers groups increasingly concerned about the quality of food products, together with an increasingly competitive environment and domestic saturated markets, has led companies to achieving differentiated quality. The wine sector is immersed in this situation. Valuation of this differentiation by consumers will not happen by complying with certain standards or technical specifications, but rather it has to be perceived by consumers. Unlike experts, consumers cannot easily know which properties are intrinsic to products, which are those that give them their quality. There is, thus, a problem of uncertainty regarding the quality of products. This problem becomes more complex when consumers are faced with many alternatives of a similar... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Collective brand; Quality; Perceived risk; Equity; Consumer Behaviour; Food Consumption/Nutrition/Food Safety. |
| Ano: 2009 |
URL: http://purl.umn.edu/58009 |
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| Gabriel, Andreas; Menrad, Klaus. |
| Paper prepared for presentation at the First Symposium on Horticulture in Europe (SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA, APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and the International Society for Horticultural Science |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer Behaviour; Horticulture; Austria; Consumer/Household Economics; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/62003 |
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| Kittemann, Florian; Gottl, Markus; Gabriel, Andreas; Menrad, Klaus. |
| Paper prepared for presentation at the First Symposium on Horticulture in Europe (SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA, APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and the International Society for Horticultural Science |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer Behaviour; Horticulture; Austria; Germany; Consumer/Household Economics; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/62005 |
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| Schops, Johanna; Menrad, Klaus; Gabriel, Andreas. |
| Paper prepared for presentation at the First Symposium on Horticulture in Europe (SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA, APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and the International Society for Horticultural Science |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer Behaviour; Horticulture; Germany; Consumer/Household Economics; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/62004 |
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