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Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario AgEcon
Sackett, Hillary M.; Shupp, Robert S.; Tonsor, Glynn T..
This paper uses data collected in the summer and fall of 2010 from a national, web-based survey of 1002 households to initiate the process of examining consumer inferences and valuations of food products making "sustainably produced” claims. A Best-Worst scaling framework was implemented to identify what consumers believe “sustainably produced” labels mean and their preferences for each of the individual sustainable farming practices. The best-worst survey method forces respondents to make trade-offs by simultaneously choosing the most and least preferred attributes. The measured level of concern is then applied to a ratio scale. The ability of a firm to differentiate their product hinges critically on an accurate understanding of the perceptions consumers...
Tipo: Conference Paper or Presentation Palavras-chave: Sustainably Produced Food; Consumer Perceptions; Best-Worst; Agricultural and Food Policy; Consumer/Household Economics; Research Methods/ Statistical Methods; Q01; Q13; Q11.
Ano: 2011 URL: http://purl.umn.edu/103791
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PERCEPTIONS OF GENETICALLY MODIFIED AND ORGANIC FOODS AND PROCESSES: NORTH DAKOTA COLLEGE STUDENTS AgEcon
Anderson, Jon C.; Wachenheim, Cheryl J.; Lesch, William C..
Perceptions of genetically modified (GM) and organic food among North Dakota college students were elicited and compared. Participants responded to one of two survey instruments containing identical wording except for reference to genetic modification or organic, after reading a primer defining the term used in their instrument. Participants' indicated their level of agreement with statements in the construct areas of health, environment, ethics, regulation, and risk. Responses were compared among survey instruments and to responses to previous surveys of Americans and of shoppers in North Dakota. Organic food was perceived as a healthier and safer choice. Organic practices were perceived to be more environmentally sound. Respondents expressed a...
Tipo: Working or Discussion Paper Palavras-chave: Genetically Modified; Consumer Perceptions; Organic; Food Consumption/Nutrition/Food Safety.
Ano: 2005 URL: http://purl.umn.edu/23635
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Consumer Perceptions of Sustainable Farming Practices: A Best-Worst Scenario AgEcon
Sackett, Hillary M..
The ability of a firm to differentiate their product hinges critically on an accurate understanding of the perceptions consumers hold regarding the implications of a credence labeling claim. Building upon existing work evaluating other food attribute labels (e.g., genetically-modified products, region of origin, use of growth hormones) and the impact of consumer inferences (e.g., implicit associations made from explicitly provided information), this work begins to address gaps in the literature regarding food products with sustainably produced claims. This paper uses data collected in the summer and fall of 2010 from a national, web-based survey of 1002 households, to initiate the process of examining consumer inferences and valuations of food products...
Tipo: Thesis or Dissertation Palavras-chave: Sustainably Produced Food; Best-Worst; Consumer Perceptions; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Q01; Q13; Q11.
Ano: 2011 URL: http://purl.umn.edu/115966
Registros recuperados: 3
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