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| Miljkovic, Dragan; Gong, Jian; Lehrke, Linda. |
| Trivial or irrelevant attributes are defined as attributes that do not create a meaningful difference in a brand’s performance. The objective of this paper is to determine if and how trivial attributes affect consumers in their choice of variety/brands of food products including frozen green beans, orange juice, canola oil, and frosted strawberry toaster pastries. Sixty subjects participated in the experiment. Subjects understood that trivial attributes are less important than substantive attributes. Substantive (important) quality attributes and economic variables affecting choice were all perceived equal across brands by the subjects in the experiment. Two critical driving forces in determining the presence and direction of the effect of a trivial... |
| Tipo: Journal Article |
Palavras-chave: Consumer choice; Food products; Product attributes; Promotional attributes; Choice set size; Trivial attributes; Agribusiness. |
| Ano: 2009 |
URL: http://purl.umn.edu/55557 |
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| Brennan, Timothy J.. |
| Residential consumers remain reluctant to choose new electricity suppliers. Even the most successful jurisdictions, four U.S. states and other countries, have had to adopt extensive consumer education procedures that serve largely to confirm that choosing electricity suppliers is daunting. Electricity is not unique in this respect; numerous studies find that consumers are generally reluctant to switch brands, even when they are well-informed about product characteristics. If consumers prefer not to choose, opening regulated markets can reduce welfare, even for some consumers who do switch, as the incumbent can exploit this preference by raising price above the formerly regulated level. Policies to open markets might be successful even if limited to... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Electricity markets; Deregulation; Consumer choice; Residential markets; Consumer/Household Economics; L94; L51; D11; B40. |
| Ano: 2005 |
URL: http://purl.umn.edu/10573 |
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| Bai, Junfei; Wahl, Thomas I.; McCluskey, Jill J.. |
| This study empirically estimates a multivariate binary choice model for four categories of food shopping store formats. The results indicate that in the Qingdao market, traditional counter parts such as wet markets and small grocery stores have been dominated by supermarkets and hypermarkets. At the same time, the rapid growth of hypermarkets in Qingdao is significantly challenging current supermarkets in this city, but they do not compete extensively with wet markets and small grocery stores. Further development of various categories of the food shopping store format is linked to store owned characteristics, potential interrelations among existing retail formats, as well as consumers' demographics and shopping habits. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food retail store format; Consumer choice; Multivariate probit model; China; Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/21233 |
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