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Schamel, Guenter. |
We present a first analysis of auction markets for specialty food products. We identify auction prices, trade volume and value for domestic and foreign origin specialty ham with geographical indications (GIs) which were actually sold in online auctions in Germany within a one-month period. Applying hedonic modeling, we examine potential factors that may influence online bidding behavior and final auction prices. We estimate positive auction price effects for weight, bidding activity, and auction length, that the domestic product is sold at a discount, that higher shipping cost have a negative impact on final prices, and that auctions ending on Fridays and Saturdays yield lower prices. The model may be used to estimate the value of GIs. In our example, we... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer economics; Geographical indications; Auctions; Information; Marketing; D12; D44; D83. |
Ano: 2006 |
URL: http://purl.umn.edu/25606 |
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Bai, Junfei; Wahl, Thomas I.; Wandschneider, Philip R.. |
A choice-based conjoint (CBC) experiment was employed to analyze Chinese consumers preferences for fluid milk defined by four choice attributes: production processing method, fat content level, taste, and price. The results from two analysis approaches (counting and multinomial logit models) indicated that Chinese consumers are willing to pay a premium for pasteurized, low fat content, and natural tasting milk, but that they require a discount for choosing ultra high temperature (UHT), high fat content, and flavored milk. In addition, this study estimated the trade-offs among attributes levels and simulated the effects of income on the probabilities of choosing attribute-specified milk. |
Tipo: Conference Paper or Presentation |
Palavras-chave: China; Choice-based conjoint; Consumer economics; Milk attributes; Multinomial logit model; Demand and Price Analysis. |
Ano: 2007 |
URL: http://purl.umn.edu/9821 |
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Schamel, Guenter. |
In Germany, the focus of agricultural policy is now "the consumer". In the aftermath of the BSE crisis, farmers are encouraged to produce higher quality "ecological" food for which consumers are willing to pay more. Food is an experience good and quality signals are becoming a more important determinant of the prices received. However, given consumers' cognitive limitations, all signals can not receive equal attention. We argue that consumer attention to product quality signals increases with its producer's quality performance, and given attention spillovers (collective reputation), with the expertise of associated producers. Over time, collective reputations should have an effect on price when attention (or quality performance) is low, but should lose... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Food and beverages; Consumer economics; Regional and producer reputation; Consumer/Household Economics; L66; D83; Q18. |
Ano: 2002 |
URL: http://purl.umn.edu/24933 |
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