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	Provedor de dados AgEcon (2) Ciênc. Tecnol. Aliment. (1) Autor Babcock, Bruce A. (1) CHAIYASUT,Chaiyavat (1) Carriquiry, Miguel A. (1) KESIKA,Periyanaina (1) MAKHAMRUEANG,Netnapa (1) PEERAJAN,Sartjin (1) SIVAMARUTHI,Bhagavathi Sundaram (1) Spais, George S. (1) Vasileiou, Konstantinos Z. (1) Mais... Palavra-chave Consumer satisfaction (3) Ambiguities (1) Consumer perceived value (1) Demand and Price Analysis (1) Fermented plant beverages (1) Health benefits (1) Heterogeneous customers (1) Marketing (1) Marketing constructs (1) Mass communication theories (1) Mental health (1) Quality expectations (1) Quality heterogeneity (1) Quality management (1) Repeated purchases (1) Mais... Tipo do documento Info:eu-repo/semantics/article (1) Journal Article (1) Working or Discussion Paper (1) Ano 2018 (1) 2009 (1) 2005 (1) País United States (2) Brazil (1) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última A survey of consumer’ opinion about consumption and health benefits of fermented plant beverages in Thailand Ciênc. Tecnol. Aliment. CHAIYASUT,Chaiyavat; SIVAMARUTHI,Bhagavathi Sundaram; MAKHAMRUEANG,Netnapa; PEERAJAN,Sartjin; KESIKA,Periyanaina. Abstract Fermented beverages are widely used all over the country. Fermented plant beverages (FPB) are prevalent in Thailand and FPBs are believed to cure and prevent many health oriented problems. The people of Thailand produce many varieties of FPBs in small scale or large scale and consume them in their daily lives. This study is a survey conducted among the representative consumers of FPBs in Thailand to know the consumer's opinion on FPBs, effects and benefits of FPBs, and real status of consumer satisfaction in Thailand. This study revealed that the rationale for the consumption of respective FPBs was to treat their health issues and for the betterment of their health. Most of the consumers of FPBs benefited in case of improving their physical and... Tipo: Info:eu-repo/semantics/article Palavras-chave: Fermented plant beverages; Consumer satisfaction; Health benefits; Mental health. Ano: 2018 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612018000200299 Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories AgEcon Spais, George S.; Vasileiou, Konstantinos Z.. The major objective of this study is to test two alternative models in order to investigate whether customer value and satisfaction represent two theoretically and empirically distinct concepts. We address the core research themes of our study using a survey. This paper contributes to marketing research by introducing a new parameter (the examination of the mass communication theories) at the growing discussion about the ambiguities surrounding marketing constructs, such as consumer perceived value and consumer satisfaction. The consumer perceived value and consumer satisfaction conceptualizations (in the food-marketing context) that have an interest for both academic research and practitioners Tipo: Journal Article Palavras-chave: Consumer perceived value; Consumer satisfaction; Marketing constructs; Ambiguities; Mass communication theories; Marketing. Ano: 2009 URL: http://purl.umn.edu/93802 Managing Quality under Heterogeneous Consumer Demand and Product Quality AgEcon Carriquiry, Miguel A.; Babcock, Bruce A.. Based on accepted advances in the marketing, economics, consumer behavior, and satisfaction literatures, we develop a micro-foundations model of a firm that needs to manage the quality of a product that is inherently heterogeneous in the presence of varying customer tastes or expectations for quality. Our model blends elements of the returns to quality, customer lifetime value, and service profit chain approaches to marketing. The model is then used to explain several empirical results pertaining to the marketing literature by explicitly articulating the trade-offs between customer satisfaction and costs (including opportunity costs) of quality. In this environment firms will find it optimal to allow some customers to go unsatisfied. We show that the... Tipo: Working or Discussion Paper Palavras-chave: Consumer satisfaction; Heterogeneous customers; Quality expectations; Quality heterogeneity; Quality management; Repeated purchases; Demand and Price Analysis. Ano: 2005 URL: http://purl.umn.edu/18637 Registros recuperados: 3 Primeira ... 1 ... Última

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