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	Provedor de dados AgEcon (1) Ciência Rural (1) Autor Güney,Osman Inanç (1) Kolega, Ante (1) Kovacic, Damir (1) Radman, Marija (1) Palavra-chave Consumer segmentation (2) City markets (1) Cluster analysis (1) Consumer behavior (1) Croatia (1) Food Consumption/Nutrition/Food Safety (1) Fruit and vegetable (1) Marketing (1) Medicinal and aromatic plants (1) Rural development (1) Target marketing (1) Mais... Tipo do documento Conference Paper or Presentation (1) Info:eu-repo/semantics/article (1) Ano 2019 (1) 2002 (1) País Brazil (1) United States (1) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Behaviour of Fruit and Vegetable Buyers on the City Markets in Croatia AgEcon Kovacic, Damir; Radman, Marija; Kolega, Ante. Better knowledge of the consumer is the presumption for preparing the efficacious selling concept. Our research is limited on the preferences, requests, habits and attitudes of the consumers which are buying fruit and vegetable on the city markets in Croatia. The main goal of this research is identification and description of the different market segments based on the relevant buying characteristics of the consumers, that is their psychological, geographic and socio-demographic characteristics. The result of this research will be used as basis for the target marketing. We used mail survey method with structured questionnaire in this research. The survey was made in June 2000 on the random sample of 1000 buyers on the city markets in Zagreb, Rijeka, Split... Tipo: Conference Paper or Presentation Palavras-chave: Croatia; City markets; Fruit and vegetable; Consumer segmentation; Target marketing; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2002 URL: http://purl.umn.edu/6963 Consumption attributes and preferences on medicinal and aromatic plants: a consumer segmentation analysis Ciência Rural Güney,Osman Inanç. ABSTRACT: In recent years, increasing interest in natural and traditional plants, which are an integral part of rural life, has been observed because of health concerns and new social trends. In this regard, medicinal and aromatic plants (MAPs) are becoming more popular among consumers. The purpose of this research is to investigate consumers’ attitudes and behaviors toward MAPs in order to identify possible distinct consumer group and examine its potential linkage to the characteristics of the consumers’ demographic and socio-economic status. To detect the perceived differences among consumers, the principal component and k-means cluster analysis were performed using the data from a face-to-face survey (n=420) conducted in five major cities in the... Tipo: Info:eu-repo/semantics/article Palavras-chave: Consumer segmentation; Cluster analysis; Medicinal and aromatic plants; Consumer behavior; Rural development. Ano: 2019 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000500930 Registros recuperados: 2 Primeira ... 1 ... Última

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