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Soymilk plain beverages: correlation between acceptability and physical and chemical characteristics Ciênc. Tecnol. Aliment.
Terhaag,Marcela Moreira; Almeida,Mariana Bortholazzi; Benassi,Marta de Toledo.
The objective of the research was to relate the physical and chemical characteristics of soymilk plain beverages to its sensory acceptance. Five commercial products and a new product formulated based on the less accepted sample were used. The overall acceptance was evaluated by 102 assessors using a 10-point hybrid hedonic scale. The hedonic scores ranged from 3.8 (sample E) to 7.0 (A). Most assessors (55%) preferred sample A, which was viscous (26.6 cp), dark (L* = 77.7), and slightly acidic (pH = 6.6). Sample C, which had lower solid content and higher acidity, was preferred by 29% of the assessors. These two beverages showed the greatest commercial potential of the products analyzed. The least-accepted sample (E), preferred by 8% of the assessors, had a...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Viscosity; Vanilla flavor; Color; Consumer segmentation.
Ano: 2013 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612013000200026
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Cajá-flavored drinks: a proposal for mixed flavor beverages and a study of the consumer profile Ciênc. Tecnol. Aliment.
Mamede,Maria Eugênia de Oliveira; Kalschne,Daneysa Lahis; Santos,Adriana Pereira Coelho; Benassi,Marta de Toledo.
Mixed flavor beverages represent a trend that is gaining the allegiance of potential fruit juice consumers. The present study proposed to prepare mixed flavor beverages and verify their consumer acceptance. Cajá beverage (sample A) was used as the standard. The other beverages were prepared by mixing the cajá-flavored product with other flavors: strawberry (B), pineapple (C), jabuticaba (D), mango (E) and cashew (F). The consumer profiles in the two regions studied were similar. Overall beverages B, A and F were the most accepted, with scores of 7.7, 6.4 and 6.2, respectively. Internal Preference Mapping showed that most of the consumers were located near beverages A, B and F, confirming the acceptance results. The consumers indicated appearance and flavor...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Consumer segmentation; Physical and chemical characteristics; Strawberry; Cashew; Internal preference mapping.
Ano: 2015 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612015000100143
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Consumption attributes and preferences on medicinal and aromatic plants: a consumer segmentation analysis Ciência Rural
Güney,Osman Inanç.
ABSTRACT: In recent years, increasing interest in natural and traditional plants, which are an integral part of rural life, has been observed because of health concerns and new social trends. In this regard, medicinal and aromatic plants (MAPs) are becoming more popular among consumers. The purpose of this research is to investigate consumers’ attitudes and behaviors toward MAPs in order to identify possible distinct consumer group and examine its potential linkage to the characteristics of the consumers’ demographic and socio-economic status. To detect the perceived differences among consumers, the principal component and k-means cluster analysis were performed using the data from a face-to-face survey (n=420) conducted in five major cities in the...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Consumer segmentation; Cluster analysis; Medicinal and aromatic plants; Consumer behavior; Rural development.
Ano: 2019 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000500930
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Behaviour of Fruit and Vegetable Buyers on the City Markets in Croatia AgEcon
Kovacic, Damir; Radman, Marija; Kolega, Ante.
Better knowledge of the consumer is the presumption for preparing the efficacious selling concept. Our research is limited on the preferences, requests, habits and attitudes of the consumers which are buying fruit and vegetable on the city markets in Croatia. The main goal of this research is identification and description of the different market segments based on the relevant buying characteristics of the consumers, that is their psychological, geographic and socio-demographic characteristics. The result of this research will be used as basis for the target marketing. We used mail survey method with structured questionnaire in this research. The survey was made in June 2000 on the random sample of 1000 buyers on the city markets in Zagreb, Rijeka, Split...
Tipo: Conference Paper or Presentation Palavras-chave: Croatia; City markets; Fruit and vegetable; Consumer segmentation; Target marketing; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2002 URL: http://purl.umn.edu/6963
Registros recuperados: 4
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