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| Szakaly, Zoltan; Horvath-Kovacs, Bernadett; Polereczki, Zsolt; Nabradi, Andras. |
| Pork is a source of nutrients essential for the human body but still it is regarded by consumers as a non-healthy product. The main objective of the study was to analyse consumption patterns concerning pork products and to define alternative target markets in bigger Hungarian towns. In the course of the research, 494 people, representative of the base population, were questioned. According to the results obtained, the consumers’ opinion and the already formed image are less favourable regarding pork than poultry in almost all respects. Respondents regarded pork as an out-of-date, slightly boring and aging product. The applied cluster analysis identified five different consumer segments. Among them, rational young consumers represent the primary target... |
| Tipo: Journal Article |
Palavras-chave: Pork; Consumption patterns; Segmentation; Re-positioning; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/52197 |
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| Yue, Chengyan; Grebitus, Carola; Bruhn, Maike; Jensen, Helen H.. |
| In producing potatoes the treatment for disease and pests could be more difficult and costly for organic producers than for conventional. Hence, consumers’ attitudes and willingness to pay for organic potatoes need to be considered in a grower’s choice of production technologies. A bivariate probit model and cluster analysis were applied to survey data to evaluate factors that influenced Germany consumers’ consumption patterns for conventional and organic potatoes. The results show that consumers associate organic potatoes with healthy ingredients, trustable origin and food safety. But a lack of varieties and inferior appearance of organic potatoes limit consumer interest in the organic products. With regard to socio-demographics, consumers with higher... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Organic; Potatoes; Consumption patterns; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/43948 |
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| Lanfranco, Bruno A.. |
| A number of conclusions can be drawn from this research: 1) the NAFTA constitutes a key market for Uruguay beef; 2) beef import forecasts by the three NAFTA countries are placed in record numbers; 3) the Hispanic community is rapidly becoming the largest ethnic minority in the U.S., with an estimated yearly power purchase of more than $400 billion; 4) more than three-quarters of the Latino population in the U.S. concentrates in the West and South regions of the country; 64% live in urban areas of more than 1.2 million inhabitants. California (SE and NE of San Francisco and surroundings of Los Angeles) and Texas (Houston and El Paso influence areas) would be the main objectives for effective action through programs of marketing and promotion; 5) Hispanic... |
| Tipo: Book |
Palavras-chave: Consummers; Consumption patterns; Ethnic food; Consumer/Household Economics; Demand and Price Analysis; D12; J15. |
| Ano: 2003 |
URL: http://purl.umn.edu/121667 |
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| Williams, Gary W.; Capps, Oral, Jr.. |
| This report is an analysis of the ACNielsen HomeScanTM data for lamb purchases stratified or sliced by several demographic characteristics of the purchasing households, including: (1) household size; (2) household income; (3) age of the household food preparer; (4) employment status of the household food preparer; (5) education level of the household food preparer; (6) household race; and (7) region where the household is located. The results provide data on market penetration (the percentage of households who buy lamb) viewed from a number of demographic perspectives and provide guidance for allocation of lamb advertising dollars. |
| Tipo: Report |
Palavras-chave: Household lamb; Consumption patterns; Lamb; Consumer/Household Economics; Livestock Production/Industries. |
| Ano: 2005 |
URL: http://purl.umn.edu/90781 |
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