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	Provedor de dados AgEcon (1) Autor Coppola, Adele (1) Verneau, Fabio (1) Palavra-chave Agribusiness (1) Agricultural and Food Policy (1) Consumer perception (1) Contagion principle (1) Farm Management (1) Food Consumption/Nutrition/Food Safety (1) Food technology (1) Marketing (1) Production Economics (1) Research Methods/ Statistical Methods (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2010 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Naturalness and Consumer Choices: The Case of Microfiltered Milk AgEcon Coppola, Adele; Verneau, Fabio. Food is a very sensitive area and the most intimate form of consumption. Consumer choice is known to be strongly affected by emotional factors usually not taken into account in economic analysis. At the same time it is clear that such emotional factors can affect consumer behaviour and market reactions above all when there are scandals and concerns. One of the emotional aspects that seems to dominate consumer behaviour in the food sector is so‐called magical thinking which leans on two different pillars: the contagion principle and the similarity principle. The contagion principle affects the concept of naturalness which, according to cognitive psychologists, is a key factor in determining consumer preferences. The main element stemming from this... Tipo: Conference Paper or Presentation Palavras-chave: Food technology; Consumer perception; Contagion principle; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Marketing; Production Economics; Research Methods/ Statistical Methods. Ano: 2010 URL: http://purl.umn.edu/100468 Registros recuperados: 1 Primeira ... 1 ... Última

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