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	Provedor de dados AgEcon (1) Autor Naspetti, Simona (1) Zanoli, Raffaele (1) Palavra-chave Agribusiness (1) Agricultural and Food Policy (1) Consumer attitudes (1) Cross-cultural advertising (1) Ethical values (1) Farm Management (1) Food Consumption/Nutrition/Food Safety (1) Food Security and Poverty (1) International Relations/Trade (1) Organic food (1) Mais... Tipo do documento Article (1) Ano 2011 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries AgEcon Naspetti, Simona; Zanoli, Raffaele. Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and shows that additional local/ regional claims can reinforce the appeal of organic products. Tipo: Article Palavras-chave: Cross-cultural advertising; Ethical values; Consumer attitudes; Organic food; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; International Relations/Trade. Ano: 2011 URL: http://purl.umn.edu/121946 Registros recuperados: 1 Primeira ... 1 ... Última

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