| Nowadays, it is more realistic to view the development of a new technology as a result of a complex social system of interactions and decisions. Understanding the public's range of views on biotechnology is important for decision makers, in order to be able to anticipate potential acceptance problems or, one step further, to take consumer or public desires and concerns into account so that desirable applications can be developed. Previous work from the same research group, using data from Eurobarometer surveys, was trying to explore the attitudes of the European consumers towards genetic modification of food. Emerging differences in attitudes towards genetically modified food have not been explained adequately in most cases using only sociodemographic... |
