| Given the recent steadily declining consumption of school milk in Germany, a research project was set up by the German Federal Ministry of Food, Agriculture and Consumer Protection, in affiliation with other institutions, to retrieve quantifiable information on the different influencing factors and to provide approaches for improving the school milk demand. Main objectives are to evaluate impacts of factors like price, attitudes and habits (especially consumption habits), social background, gender, economic situation, knowledge, product range and distribution form, as well as of nutritional education measures. Primary schools in North Rhine Westphalia were selected by stratified random sampling. Price impacts are derived by an experiment in which the price... |
