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| Yu, Yun-bo; Yu, Lin. |
| Firstly, the paper establishes a brand-extension size model and adopts the marginal analysis to analyze the optimal solution of it. Secondly, research the brand-extension condition of G brand by questionnaire survey. There are 240 questionnaires handed out, with 211 withdrawing and 187 valid, by doing this to test the influencing degree of each factor in brand-extension size model; At the same time, use analytic hierarchy process to analyze the size of brand extension and principal component analysis to find out the main factors that influence brand extension of G brand. Finally, the paper makes an empirical analysis on brand extension size model based on ecological characteristics, the results show that the order of the total information reflected by each... |
| Tipo: Journal Article |
Palavras-chave: Model; Size; Demonstration; Brand extension; Ecological characteristics; China; Agribusiness. |
| Ano: 2009 |
URL: http://purl.umn.edu/93462 |
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| Sun, Mei-yu; Luo, Jie-han; Duan, Yue-yong; Wang, Yong. |
| On the basis of AHP method, this paper establishes comprehensive evaluation model of demonstration farmers' specialized cooperatives, uses the Delphi method and AHP software to assign scientific and objective weight to 7 criteria in criteria layer and 27 indices in index layer, and evaluate the overall level of 153 farmers' specialized cooperatives whose main business is fruits and vegetables in Region R. The results show that the overall operation level of farmers' specialized cooperatives is common; democratic and financial management is open; the information-based level and social sensation are not insufficient; the marking results of questionnaire is basically scientific and objective. This paper discusses the new way to evaluate operation level of... |
| Tipo: Article |
Palavras-chave: AHP; Demonstration; Farmers' cooperatives; Comprehensive evaluation; China; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/121743 |
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