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Consumer attitudes towards sustainability attributes on food labels 31
Saunders, Caroline M.; Guenther, Meike; Kaye-Blake, William; Miller, Sini; Tait, Peter R..
With current concerns about climate change and the general status of the environment, there is an increasing expectation that products have sustainability credentials, and that these can be verified. Labelling is a common method of communicating certain product attributes to consumers that may influence their choices. There are different types of labels with several functions. The aim of this study is to investigate consumers‟ purchase decisions towards certain sustainability claims on food products, particularly by displaying the reduction of carbon emissions. Choice outcomes will be evaluated using Discrete Choice Modelling (DCM). Data for the study is obtained by a web-based consumer survey undertaken in the United Kingdom (UK). Results provide...
Tipo: Conference Paper or Presentation Palavras-chave: Food labeling; Carbon footprint; Discrete choice modeling; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Environmental Economics and Policy; Food Security and Poverty; Health Economics and Policy.
Ano: 2010 URL: http://purl.umn.edu/96944
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