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| Fischer, Christian; Gonzalez, Maria A.; Henchion, Maeve M.; Leat, Philip M.K.. |
| The role of trust in eight selected agri-food chains in four EU countries is explored. The empirical analysis is based on a qualitative assessment of 28 expert interviews conducted in summer/autumn 2005. The findings suggest that trust is more pronounced among SMEs which are characterised by the existence of personal relationships between business partners. However, as is clear for pork breeders, if a source of distrust exists, trust may not fully develop. Also, if the general economic situation is difficult, the development of trust may be hampered, because all chain participants are struggling to command a share of a diminishing margin within the chain. Finally, if economic power is distributed unevenly, as is the case in Germany, Ireland, Spain and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Trust; Economic relationships; EU; Agri-food chains; Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/7738 |
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| Bavorova, Miroslava; Hockmann, Heinrich. |
| In recent years there has been a shift in emphasis from transaction-based to more co-operative relationships, as chain members have recognised the need to invest in their supply chain relationships in order to protect their businesses. These non-arm’s-length relationships are capable of generating relational rents for chain partners. The main aim of this paper is to investigate why, in spite of the advantages of the non-arm’s-length relationships, some relationships do not continue. To enhance the understanding of the termination process, we identify and analyse the factors inducing relationship sustainability (continuation) as well as termination in the case of the German wheat-to-bread chain. The study built on the findings of relationship marketing... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Economic relationships; Sustainability; Termination; Agribusiness. |
| Ano: 2008 |
URL: http://purl.umn.edu/44067 |
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