| The managerial strategy thematic has been the object of a growing concern and studies in the academic literature, however few studies have been observed about the enterprising strategies. Thus, the main objective of this study is to identify the main characteristics of the process of strategy formation in companies of the enterprising context, relating them with the conceptual premises of the Enterprising Strategy School, as presented by Mintzberg et al (2000), using a field verification in small load companies in the food sector, with head offices in the city of Fortaleza. For this exploratory-descriptive study, accomplished during 2003, the primary data were collected through semistructured interviews with entrepreneurs and managers of the companies and... |
