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	Provedor de dados AgEcon (2) Autor Carpio, Carlos E. (1) Griffith, Garry R. (1) Isengildina-Massa, Olga (1) Mounter, Stuart W. (1) Piggott, Roley R. (1) Palavra-chave Equilibrium displacement models (2) Agribusiness (1) Agricultural and Food Policy (1) Contingent valuation (1) Demand and Price Analysis (1) Demand for local products (1) Economic analysis (1) Livestock Production/Industries (1) Marketing (1) Pigmeat (1) Returns to advertising (1) State branding and promotion programs (1) Mais... Tipo do documento Conference Paper or Presentation (1) Working or Discussion Paper (1) Ano 2009 (1) 2004 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Measuring the Potential Economic Impact of a Regional Agricultural Promotion Campaign: The Case of South Carolina AgEcon Carpio, Carlos E.; Isengildina-Massa, Olga. This study evaluated the impact of the South Carolina (SC) agricultural promotion campaign after its first season. Analysis of the survey data revealed that consumer demand for state grown produce has increased by 3.4% which could result in an increase in producer surplus of $2.9 million. Since the SC Department of Agriculture invested $500,000 in the promotion program in 2007, this figure indicates a benefit-cost ratio of 5.8. Tipo: Conference Paper or Presentation Palavras-chave: Demand for local products; State branding and promotion programs; Contingent valuation; Equilibrium displacement models; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis. Ano: 2009 URL: http://purl.umn.edu/46729 The Payoff from Generic Advertising by the Australian Pig Industry in the Presence of Trade AgEcon Mounter, Stuart W.; Griffith, Garry R.; Piggott, Roley R.. The Australian pig meat industry today competes in a global market environment, with significant quantities of both pork exports and pork imports for further processing. In March 2003 Australian Pork Limited (APL) launched a advertising campaign to raise domestic per capita consumption of pork, and increase consumer awareness and preference for identified Australian pig meat. This is funded from producer levies. Over the period 2003 to 2005, APL advertising expenditure is forecast to be at least 15 per cent above 2001-02 domestic advertising expenditure levels. Domestic advertising expenditure by APL for the 2002-03 financial year was actually 30 per cent above the previous year's level. The question is whether these pig producer funds are being well... Tipo: Working or Discussion Paper Palavras-chave: Equilibrium displacement models; Returns to advertising; Pigmeat; Economic analysis; Livestock Production/Industries; Marketing. Ano: 2004 URL: http://purl.umn.edu/12946 Registros recuperados: 2 Primeira ... 1 ... Última

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