| Certified organic production by small-scale farmers in developing countries is increasingly promoted as an opportunity to access a growing and dynamic market while at the same time, enhance productivity and improve incomes. Nevertheless, adoption has been slow. The economics literature suggests profitability is the main constraint; however, the sustainable agriculture literature is inconclusive and considers attitudes of significant importance. As ecological behaviour is susceptible to a wide range of influences beyond an individual’s control, environmental attitude alone is often a poor predictor of behaviour (Kaiser et al., 1999). The Theory of Planned Behaviour (Ajzen, 1985) is therefore promoted for studies in the ecological domain as in addition to... |
