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Consumer preferences for extra virgin olive oil with country-of-origin and geographical indication labels in Canada AgEcon
Menapace, Luisa; Colson, Gregory; Grebitus, Carola; Facendola, Maria.
This paper investigates the impact of geographical origin labels on consumers' preferences. Specifically, we consider the preferences of Canadian consumers for extra virgin olive oils marketed with country-of-origin labels (COOL) and geographical indications (GIs). In contrast to previous studies, by considering a third-country market (a market different from that where production occurs), we can look simultaneously at COOL and GIs and separate the impacts of these two forms of geographical origin labels. We find that, within the context of a high quality value-added commodity such as extra virgin olive oil, consumers value both COOL and GI labels. But, in terms of the fraction of consumers with positive preferences and willingness to pay, COOL labels...
Tipo: Conference Paper or Presentation Palavras-chave: Country of origin labeling; Extra-virgin olive oil; Geographical indications of origin; Mixed logit; PDO/PGI; Stated-choice experiments; Consumer/Household Economics; Demand and Price Analysis.
Ano: 2008 URL: http://purl.umn.edu/6430
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Consumer preferences for country-of-origin and health claim labelling of extra-virgin olive-oil AgEcon
Finardi, Corrado; Giacomini, Corrado; Menozzi, Davide; Mora, Cristina.
Although several studies have investigated consumer preferences for olive oil country-of-origin labelling (COOL), very little is known on consumers’ preferences for new health claims (EC Reg. n. 1924/2006). This paper aims to analyse the introduction of these attributes, providing more insights into Italian consumer perception and preferences for different extra-virgin olive oil labelling schemes. After preliminary focus group and in-depth personal interviews with representatives of retailers and producers’ organizations, a choice experiment (CE) was employed on a sample of Italian consumers to analyse preferences for different extra-virgin olive oils. CE methodology allows to weight the relative importance of any given attribute for consumers, measuring...
Tipo: Conference Paper or Presentation Palavras-chave: Choice experiment (CE); Extra-virgin olive oil; Health claims; Country-of-origin labelling (COOL).; Marketing.
Ano: 2009 URL: http://purl.umn.edu/58014
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