| Abstract: The market for welfare-friendly products (WFP) is increasing worldwide; however, there is a lack of information on this topic in Brazil. We investigated availability, product information and opinion of retailers about WFP in Curitiba, Southern Brazil. We visited 36 strategically located retailers, conducting product evaluation and interviews with managers. The availability of WFP, mostly eggs and chicken meat, was low; no other type of meat was available as WFP. Labeling was deficient, with little information about animal rearing systems. Labeling of regular products displaying images of happy animals was observed and may be a relevant confusing effect. Few certification seals for WFP were also observed, on organic products and free-range... |
