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West Virginia Farm Direct Marketing: A County Level Analysis AgEcon
Brown, Cheryl; Gandee, Jesse E.; D'Souza, Gerard E..
To understand the factors that influence farm direct marketing, a linear regression model is estimated to test the relationships between county-level direct market sales and socioeconomic, agricultural production, and location characteristics for West Virginia. The results show that higher median housing value, increased population density, a younger population, a greater number of direct market farms, more diversity of fruit and vegetable production and closer proximity to Washington, D.C., increase direct market sales. The results have implications for other states with a large proportion of small and part-time farmers, many of whom are located in close proximity to metropolitan areas.
Tipo: Journal Article Palavras-chave: Direct market sales; Direct marketing; Farm sales; Farmers' market; Marketing; Q13; C21.
Ano: 2006 URL: http://purl.umn.edu/43778
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Farm Operator Benefits from Direct Marketing Strategies: How Does Local Food Impact Farm Financial Performance? AgEcon
Park, Timothy A.; Mishra, Ashok K.; Wozniak, Shawn J..
In the era of a global economy, farmers face increasing pressure in developing a portfolio of various marketing channels. However, the literature on direct marketing strategies has mainly focused on consumers. Using farm-level data this study investigates factors associated with the choice of three direct marketing strategies. We apply a selectivity based approach for the multinomial logit model to assess the relationship between the choice of direct sales marketing strategy on the financial performance of the business. Findings from this study suggest that obtaining an Internet connection and accessing the Internet for farm commerce increases the likelihood of using intermediated marketing outlets. Using the Internet for farm commerce and operating...
Tipo: Conference Paper or Presentation Palavras-chave: Direct marketing outlets; Multinomial logit; Farm sales; Selectivity correction; Agribusiness; Agricultural Finance; Farm Management; Production Economics.
Ano: 2011 URL: http://purl.umn.edu/103756
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The Impact of Broadband on U.S. Agriculture: An Evaluation of the USDA Broadband Loan Program AgEcon
Kandilov, Amy M.G.; Kandilov, Ivan T.; Liu, Xiangping; Renkow, Mitch.
We evaluate the impact of USDA’s low-cost broadband loan programs on the U.S. agricultural sector. The broadband loan programs increase access to high-speed internet in recipient communities, which can raise farm sales by increasing both farm output and prices received by producers. Further, high-speed internet may drive down costs by providing information on cheaper inputs and better management practices, leading to an overall improvement in farm profits. Using data from the 1997, 2002, and 2007 U.S. Census of Agriculture, we employ a panel difference-in-differences estimator, as well as a difference-in-differences propensity score matching estimator, to show that the two USDA broadband loan programs have positive impacts on farm sales, expenditure,...
Tipo: Working or Discussion Paper Palavras-chave: Broadband loans; Program evaluation; Farm sales; Expenditure; And income; Agricultural and Food Policy; Farm Management; Marketing; Public Economics; Q10.
Ano: 2011 URL: http://purl.umn.edu/103634
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