n the Peruvian jungle, there are two main cocoa marketing channels: the intermediaries and the cooperative. The Acopagro Cooperative, a Peruvian organization, for example, has contributed to the shift from illegal crops like cocoa to an alternative crop like cocoa which gives small scale farmers a sustainable welfare. A survey of 243 farmers in Juanjui, San Martin-which is the main cocoa production area in Peru-was carried out between December 2009-January 2010. This study analyzes Peruvian cocoa farmers’ socio-economic characteristics as these attributes affect their decision-making process in the cocoa commercialization for their self-improvement and evaluates if the farmers’ participation in Acopagro or not influences the increment of the cocoa... |