Home Itens selecionados Provedores de dados OAI Créditos Sobre Ajuda

			Busca avançada
	Provedor de dados AgEcon (1) Autor Forker, Olan D. (1) Kaiser, Harry M. (1) Lenz, John E. (1) Suzuki, Nobuhiro (1) Palavra-chave Fluid differential (1) Generic milk advertising (1) Imperfect competition (1) Livestock Production/Industries (1) Marketing (1) Tipo do documento Technical Report (1) Ano 1993 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última EVALUATING U.S. GENERIC MILK ADVERTISING EFFECTIVENESS USING AN IMPERFECT COMPETITION MODEL AgEcon Suzuki, Nobuhiro; Kaiser, Harry M.; Lenz, John E.; Forker, Olan D.. An analytical model to evaluate the effectiveness of u.s. generic milk advertising which incorporates the degree of market competition is presented. Unlike traditional perfect competition models, the imperfect competition model allows for simultaneous movement of both price and quantity with an endogenous fluid (Class I) price differential. The simulation results of the imperfect competition model are compared with the conventional exogenous fluid price differential model. It is shown that the conventional fixed fluid price differential model may under-state the effectiveness of U.s. generic milk advertising in terms of returns to producers. Tipo: Technical Report Palavras-chave: Generic milk advertising; Imperfect competition; Fluid differential; Livestock Production/Industries; Marketing. Ano: 1993 URL: http://purl.umn.edu/123015 Registros recuperados: 1 Primeira ... 1 ... Última

Empresa Brasileira de Pesquisa Agropecuária - Embrapa Todos os direitos reservados, conforme Lei n° 9.610 Política de Privacidade Área restrita		Embrapa Parque Estação Biológica - PqEB s/n° Brasília, DF - Brasil - CEP 70770-901 Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC: https://www.embrapa.br/fale-conosco