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| Bai, Junfei; Wahl, Thomas I.; McCluskey, Jill J.. |
| This study relates the social-demographic characteristics of urban Chinese consumers to their consumption of fluid milk. A Tobit model is estimated drawing on individual consumer survey data collected in urban Qingdao in China in 2005. The major results of this study indicate that fluid milk consumption in urban Qingdao is much higher compared to China’s national level. The effect of increased income on milk consumption is positive, as expected. The expansion of modern food retailers also appears to play a positive role by facilitating consumers’ fluid milk consumption and influencing their food shopping patterns. The young and old consume significantly more fluid milk than the middle-aged. Health consciousness of the elderly and the openness of youth to... |
| Tipo: Article |
Palavras-chave: China; Fluid milk consumption; Market participation; Qingdao; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/118535 |
