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	Provedor de dados AgEcon (1) Autor Fleming, Euan M. (1) Griffith, Garry R. (1) Morales, Luis Emilio (1) Umberger, Wendy J. (1) Wright, Vic (1) Palavra-chave Beef Branding (1) Consumer Preferences (1) Focus Groups. (1) Segmentation (1) Tipo do documento Conference Paper or Presentation (1) Ano 2009 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última CHARACTERISTICS OF DIFFERENT CONSUMER SEGMENTS IN THE AUSTRALIAN BEEF MARKET AgEcon Morales, Luis Emilio; Griffith, Garry R.; Wright, Vic; Umberger, Wendy J.; Fleming, Euan M.. Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Focus group research identified different segments, premiums for preferred products and potential for large-scale differentiation and branding in the Australian market. Tipo: Conference Paper or Presentation Palavras-chave: Beef Branding; Consumer Preferences; Segmentation; Focus Groups.. Ano: 2009 URL: http://purl.umn.edu/48063 Registros recuperados: 1 Primeira ... 1 ... Última

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