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	Provedor de dados 31 (1) Autor Calantone, Roger J. (1) Dentoni, Domenico (1) Peterson, H. Christopher (1) Tonsor, Glynn T. (1) Palavra-chave Agribusiness (1) Agricultural and Food Policy (1) Beef (1) Consumer Choice (1) Consumer/Household Economics (1) Credibility (1) Food Brands (1) Food Consumption/Nutrition/Food Safety (1) Marketing (1) Structural Equation Modeling. (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2011 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Who Provides Information Matters: The Role of Source Credibility on US Consumers’ Beef Brand Choices 31 Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher. Labels, certifications and endorsements signaling the quality of food have an impact on the purchasing choices of multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing information through these quality signals and consumer choices. In this paper, we explore 1) whether the credibility of an information source has an impact on US consumers’ beef brand choices; 2) which labels, certifications and endorsements are chosen by US consumers among a range of eight brands with pre-selected sources of information; 3) which consumer segments have different perceptions on information sources and beef brand choices. Data are collected through an on-line survey on a representative sample of 460 US... Tipo: Conference Paper or Presentation Palavras-chave: Credibility; Consumer Choice; Beef; Food Brands; Structural Equation Modeling.; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2011 URL: http://purl.umn.edu/103657 Registros recuperados: 1 Primeira ... 1 ... Última

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