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| Gao, Zhifeng; Schroeder, Ted C.. |
| Contingent valuation (CV), choice experiment (CE) and experimental auction (EA) or the combinations of the three methods are often used by researchers to elicit consumer willingness to pay for food attributes (food labels). One concern about using these approaches is that quality attributes of food provided to respondents are assumed independent of other attributes which are not provided to respondents during the survey. The limited attributes provided in a survey may lead respondents to allocate their budgets to those limited attributes rather than allocate their budgets to a larger number of product attributes to truly reveal their preferences. Surveys containing a series of online CEs were collected to investigate the effects of additional beef steak... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Labels; Willingness-to-Pay; Choice Experiment; Demand and Price Analysis. |
| Ano: 2007 |
URL: http://purl.umn.edu/9900 |
