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	Provedor de dados AgEcon (2) Autor Hansen, Kristin (2) Loy, Jens-Peter (2) Palavra-chave Food Consumption/Nutrition/Food Safety (2) Food Retail Sales (2) Northern Germany (2) Agribusiness (1) Demand and Price Analysis (1) Tipo do documento Conference Paper or Presentation (2) Ano 2007 (2) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Promotional Food Retail Sales: Frequency Versus Depth AgEcon Loy, Jens-Peter; Hansen, Kristin. Temporary price reductions (sales) as a means of promotional measures have become an increasingly important tool in the marketing mix of German food retailers. Various models have been proposed to explain the rationales behind such pricing strategies. Recently these models have been extended by Richards (2006) to capture the multiproduct nature of retail business. In this paper German retail food scanner data over two years are used to estimate a three step procedure to explain breadth and depth of sales, and their impact on category revenues. Tipo: Conference Paper or Presentation Palavras-chave: Food Retail Sales; Northern Germany; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety. Ano: 2007 URL: http://purl.umn.edu/9785 Multiproduct Food Retail Sales: A Case Study for Germany AgEcon Hansen, Kristin; Loy, Jens-Peter. Temporary price reductions (sales) as a means of promotional measures have become an increasingly important tool in the marketing mix of German food retailers. Various models have been proposed to explain the rationales behind such pricing strategies. Recently these models have been extended to capture the multiproduct nature of retail business. In this paper German retail food scanner data over two years are used to estimate a three step procedure to explain breadth and depth of sales, and their impact on category revenues. Tipo: Conference Paper or Presentation Palavras-chave: Food Retail Sales; Northern Germany; Agribusiness; Food Consumption/Nutrition/Food Safety. Ano: 2007 URL: http://purl.umn.edu/6568 Registros recuperados: 2 Primeira ... 1 ... Última

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