| In my present paper I try to characterise the differences present at the level of food preferences by means of examining the value system as, in my opinion, differences in the value system are reflected in concrete product choices and thus also in food selection. By using factor and cluster analysis I have proven that consumer groups formed alongside the value system also differ regarding food consumption viewpoints. Furthermore, in my paper I also aim to characterise food preference as a determining factor of modes of daily eating. Based on the results, I have concluded that the impact of time-related preferences on food selection can be felt in consumers’ opinions, but cannot be regarded as dominant. In the system of food selection viewpoints, internal... |
