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Preferences, trust and willingness to pay for food information: An analysis of the Italian Market AgEcon
Nocella, Giuseppe; Stefani, Gianluca; Romano, Donato.
Lack of consumer trust and communication strategies are probably the main determinants of information failure in modern food markets. This study attempts to tackle these aspects affecting the quality of food information by investigating questions related to what topics are more relevant to consumers, who should disseminate trustful food information, and how communication should be conveyed. Primary data were collected both through qualitative (in depth interviews and focus groups) and quantitative research. Quantitative research was conducted by means of a questionnaire administered in 2006-2007 to a sample of Italian respondents using both a web and a traditional mail survey. Reading preferences, willingness to pay and trust towards public and private...
Tipo: Conference Paper or Presentation Palavras-chave: Food information; Trust; Preference heterogeneity; Segmentation; Italy; Food Consumption/Nutrition/Food Safety; D12; D18; D89; Q18.
Ano: 2011 URL: http://purl.umn.edu/114606
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