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El Benni, N.; Stolz, H.; Home, R.; Kendall, H.; Kuznesof, S.; Clark, B.; Dean, M.; Brereton, P.; Frewer, L. J.; Chang, M. Y.; Zhong, Q.; Stolze, M.. |
A series of food safety incidents has led to low levels of trust in the safety of domestically produced Chinese infant milk formula. Concerned parents in China increasingly source ‘foreign-produced’ brands and use a range of authenticity cues as assurance of the safety and authenticity of infant formula products. However, the effectiveness of authenticity cues in providing assurance to Chinese consumers has not been evaluated. The aim of this study is to analyse the importance of various authenticity cues for infant milk product choices. Latent class models were used to analyse responses to an online choice experiment with 350 consumers of European infant formula in three Chinese cities: Beijing, Guangzhou and Chengdu. The model included respondents’... |
Tipo: Journal paper |
Palavras-chave: Food security; Food quality and human health Policy environments and social economy China. |
Ano: 2019 |
URL: http://orgprints.org/36358/1/el_benni-etal-2019-FoodQualityPreference-Vol71-p25-33.pdf |
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