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| Molnar, Adrienn; Kuehne, Bianca; Sebok, Andras; Gellynck, Xavier. |
| Since over the last twenty years the reduction of trade barriers, the increasing liberalisation, the advancement in ICT have determined a growth in the horizontal and vertical competition among firms in the chain. Therefore, today more than ever they are pressured to develop appropriate strategies in order to become more competitive (Montgomery and Porter, 1993; Grant, 1996; Porter, 1996). However, firms nowadays no longer compete as independent entities, but as chains (Fearne, 1998; Van der Vorst et al., 1998; Sahay, 2003; Green and Inman, 2005; Green et al., 2006; Hult et al., 2007; Ketchen and Hult, 2007; Sezen, 2008) and consequently, the dynamic and mutually dependent character of relations in these chains cause a challenge for these firms towards the... |
| Tipo: Presentation |
Palavras-chave: Supply chain; Food sector; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Food Security and Poverty. |
| Ano: 2011 |
URL: http://purl.umn.edu/121998 |
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| Karpati, Laszlo; Csapo, Zsolt; Kozar, Laszlo. |
| The change of the political Hungarian regime in 1990 affected deeply the economy of the country. This change made effects in each national branch, thus in the agriculture, as well. A lot of new companies dealing with agricultural production and trading has also been established in these years. Since the early '90s a lot of EU support programmes were available targeting these enterprises and providing them to strengthen their competitiveness. One of these programmes was the PHARE IPP Project for the subsidisation of the agricultural investments (between 1996-1998). The University of Debrecen was involved in the implementation, monitoring and assessment process of this project. Based on the results and suggestions of the university, new supporting elements... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: EU subsidisation; Agriculture; Investment; Effectiveness; Hungary; Food sector; Agricultural and Food Policy. |
| Ano: 2002 |
URL: http://purl.umn.edu/24804 |
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| Banterle, Alessandro; Cavaliere, Alessia; Stranieri, Stefanella; Carraresi, Laura. |
| The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food products, in order to analyse the market orientation of SMEs in the food industry. Following the theoretical approach of Market Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey developed through a questionnaire published on the web, and a sample of 371 firms based in Belgium, Italy, Spain, the Czech Republic and Hungary was used in the analysis. Cluster analysis was applied to find the different levels of market orientation of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the sample, confirming the evidence... |
| Tipo: Journal Article |
Palavras-chave: Marketing management capabilities; SMEs; Traditional products; Food sector; Agricultural and Food Policy; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/53565 |
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| Wettstein, Nadine; Hanf, Jon Henrich. |
| Because loyal consumers are less likely to switch to competitors and because they are more tolerant to increases in price than non-loyal consumers, one of the main aims of firms is the “generation” of loyal consumers. But what is consumer loyalty? The marketing literature emphasises that for “true loyalty” it is important to consider both consumers' purchasing pattern (i.e. repurchases) as well as the underlying attitudes of the consumers. Thus, true loyalty includes both a behavioural (purchase) component, which results in repeated purchases, and an attitudinal component, which results in a dispositional commitment to a product, a brand, or a company, and associates a unique value to it. However, considering the characteristics of food products and the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer loyalty; Food sector; Survey; Organic products; Agricultural and Food Policy. |
| Ano: 2010 |
URL: http://purl.umn.edu/58141 |
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| Fomina, Julia; Fomin, Eduard. |
| On the agricultural market, like any other market, there are transaction costs such as “discovering what the relevant prices are, the costs of negotiating and concluding a separate contract for each exchange transaction1”, and others. According to our research the average level of transaction costs in Russia for small and medium-sized enterprises is about 28% of the total cost. If the transaction costs of agricultural market are high, in order to reduce them entrepreneurs can arrange the additional production of goods within the firm, replacing market relationships on the relations within the firm. For example, in Russia, the large grain producers often have their own storage of grain (elevators) and mills, bakeries and even shops, because it is more... |
| Tipo: Presentation |
Palavras-chave: Commodity market; E-commerce; Food sector; Self-organizing.; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; International Relations/Trade; Research and Development/Tech Change/Emerging Technologies; L81; Q13; Q17.. |
| Ano: 2011 |
URL: http://purl.umn.edu/122028 |
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